Great Value: Included in the beard kit are shampoo,balm, 2x beard oils,plus Beard Care Ebook,comb,boars hair brush and stainless steel scissors,storage bag,Because a single shampoo retails a lot,it is not included in most kits.Definition of great deal. A Clean Beard is A Happy Beard: Our wash,used twice a week, will help condition your beard and give it shiny.It is formulated especially for beards and adds vitamins & oils.Will not strip your beard of natural oils like regular shampoo. Superior Beard Growth Oil & Beard Balm: Our Beard Oil,Beard Balm are formulated to promote men beard growth,keep your beard amazingly soft,shiny,smooth and full.Mainly made of Argan Oil,Jojoba Oil,Shea Butter.No Additives or Harsh Ingredients. Scents and Styles May Vary.